Ronin Factory is an apparel company that frequently does truck giveaways to raise money for charities and businesses. I was contracted to brainstorm and wireframe a new subset of their brand—Ronin Built, which would allow users to customize their very own truck. To make sure that users had easy-access to customization options, my goal was to give the information a clear hierarchy without unnecessary clutter. If the design was too simple, users would feel lack of options for customization; if it was too complex, users would feel overwhelmed with their choices. I studied many other vehicle brands to gain inspiration for this project.
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I also designed new apparel for Ronin Factory, a sweatshirt option that didn’t end up going to print.
This design featured their company slogan on the back. I designed all of the elements except for the basic shape of their logo. For this design, I experimented with typography and layout and modified their logo to fit the design aesthetic.
